Privacy Policy
Last updated: 2 August 2026. This policy explains how Willow and Rye Ltd handles information when you use our website, apps, and related services.
Who we are
Willow and Rye Ltd (“we”, “us”) is a company registered in England and Wales (company number 16329495). Registered office: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE, United Kingdom. Contact: [email protected].
What this covers
This policy applies to willowandrye.co.uk and to our apps and services, including FindMyBins and Misfit, unless a specific product provides a more detailed notice.
Information we may collect
- Contact details you send us, such as your email address and the content of support messages.
- App usage data needed to run the product — for example device type, app version, crash logs, and feature usage.
- Account or purchase data processed by Apple when you buy or subscribe through the App Store (we do not receive your full payment card details).
- Location or address-related data in FindMyBins only where required to determine local bin collection information, and only with appropriate permission.
- Gameplay data in Misfit such as room codes, nicknames, and session activity needed to run multiplayer games.
How we use information
- To provide, maintain, and improve our apps and services.
- To send reminders and notifications you have requested (for example bin-day alerts).
- To respond to support requests and verify business or App Store enquiries.
- To keep our services secure and diagnose faults.
- To meet legal obligations where applicable.
Sharing
We do not sell personal information. We may share limited data with trusted processors who help us host infrastructure, send notifications, or analyse crashes — only as needed to operate the service. We may disclose information if required by law.
Retention
We keep information only as long as needed for the purposes above, including support history and legal or accounting requirements, then delete or anonymise it where practicable.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict use of your personal data, and to object to certain processing. Contact [email protected] to make a request. You may also complain to the UK Information Commissioner’s Office (ICO).
Children
Our products are not directed at children under 13 (or the equivalent minimum age in your country). If you believe a child has provided us personal data, please email us and we will take appropriate steps.
Changes
We may update this policy from time to time. The “Last updated” date at the top will change when we do. Continued use of our services after an update means you accept the revised policy.
Contact
Privacy questions: [email protected] · Support · Home